Involved with SAM

Involved with SAM is a game designed to raise awareness and help us all become a little more like Sam!

You all know Sam: the one who drives is the one who doesn’t drink. Here, Sam takes the reins and has just one rule: no alcohol!

He’ll be challenging his passengers to a series of fun and engaging challenges throughout the evening, with the aim of winning rewards.

The passenger with the most points wins the game!

This game, which was created in partnership with Sécurité Routière and psychologists, aims to raise awareness about road safety and encourage people to keep the “Sam reflex.” It was first introduced at the Solidays 2022 festival in Paris.

We were involved in creating the content and gameplay.

We’ve got 20 cards here.

The game is aimed at young people.

sam sécurité routière